Hi Tom,
Let me clarify with examples and I hope this answers your question more concretely. According to BrainEv's developers, all you need to do is close your eyes, relax, listen to each level, & enjoy the ride. Therefore, relaxation (not meditation) are the instructions. However, some of us users meditate so you can meditate instead if you choose. BWE goes well (hand in hand) with meditation but isn't required or implied. The reason this is so is due to the fact that meditation and BrainEv explores the same different depths to consciousness/subconciousness/unconsciousness. In other words, they travel the same roads, sharing similar views, but use totally different vehicles (means) for different purposes or agendas. Using the road trip analogy further, we may all visit Paris, but some will see historical sites, others food or wine places, the countryside, some the Louvre or places of artistic importance, etc. Thus, they will have some similarities in common, but NOT exactly the same.
The rub is two-fold. First, A LOT of folks have an aversion to meditation. In my personal experience, people who do not meditate liken it to cults, attach religious implications to that word that believe conflicts with their own personal beliefs, religious prefs, etc. Prayer, whatever your religious background, can be a form of meditation. Let's face it, some people pervert the term "meditation." It is an understandable concern that may or may not be true. Again, meditation cannot be defined by experienced practitioners because it is different or serves a different function to each person who does it. It can have religious implications, but not necessarily. Running, calligraphy, archery, painting, etc., can be a meditation in itself if you make it into an art you then do or master. It can be relaxing, but doesn't have to be primarily. It can be an exploration into philosophy but it doesn't have to be. What meditation is not, it isn't passive by any means. BWE is a passive process if you follow BrainEv's instructions explicitly (hence, may cause boredom while doing it for some). This is because BWE does the majority of the work for you. Meditation, on the other hand, is a deliberate & active process, whereas BrainEv subscribing to relaxation techniques, may or may not be. Second, meditation is compounded by the complexity of different meditation practices or traditions. Your purpose determines your preferred or specific practice of choice. There are thousands, if not millions, of different ways to meditate and to different ends. A psychic, a scientist, a monk, and a Fortune 100 Executive may all meditate or do BWE, but do so to a different end. There are traditional methods (Buddhist, Taoist, etc), guided meditations, daydream meditations, etc. Some have religious traditions and some do not. Since BrainEv has no direct tie to any method, there are NO religious implications (ties), or bias to any one particular meditation practice--it is to your discretion as a user. It is whatever you wish it to be, as it best serves you, your needs, your goals, etc. If you wish to meditate while doing BrainEv you can; however, if meditation doesn't appeal to you, you can still use the BrainEv program as it requires only relaxation methods, as described above. In any case, it works and you will see results.
Once again, people use BrainEv for different purposes. If you wish to increase your chances of lucid dreams or suffer insomnia, you focus on Levels 4 & 5. ADD/ADHD sufferers (who respond best to Beta) or chronic beta folks (Type A, alpha males, &/or logical thinkers like myself

) might benefit from alpha or theta Brainwaves, whichever may be deficient in their case. Creative or artistic folks looking for logical expression, for example, may fall through the cracks because beta isn't stressed by BrainEv (Level 3 has some low beta but not primary focus--I may be wrong in this, so I look to other's input here). If relaxation is your goal, Level 1 is for you. If you are looking to solve problems or "think-outside-the-box" (increase creativity), Levels 1-3 might serve this function depending on which level you respond to best as you go through the program initially. Whole brain thinking, the entire program. The videos for each level by Michael (the engineer who developed BrainEv) discusses this at length, and does better justice than my attempt. I, therefore, defer to that.
As a meditator, I might initially see BWE as meditation without calling it that--a sort of tongue in cheek approach; but the above description should dispel such notions. For those who already meditate, it is--because of our experience and bias. Technically again, however, it is not true. Anyways, I hope this clarifies what BWE (BrainEv specifically) is and is not.